The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Sports / Fitness / Sports Apparel
Award
Agency
Client
Title
Category
Annual ID
Stop Working Out in the Past
Agency: Pulse Films / Los Angeles + Quality Experience / New York
Client: Tonal Category: Cinematography / Single
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Craft / Writing
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Writing / Single
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: TV, VOD, & Online / 61-90 Seconds - Single
Paris Paralympics: 2024 Considering What
Agency: Biscuit Filmworks + Revolver + 4creative / London
Client: Channel 4 Category: Editing / Single
Stop Working Out in the Past
Agency: Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client: Tonal Category: Sound Design
Paralympics 2024 - Considering What?
Agency: Factory Studios / London + SIREN / London + 4creative / London + Work Editorial
Client: Channel 4 Category: Sound Design
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Integrated / Omnichannel Campaign
Stop Working Out in the Past
Agency: Pulse Films / Los Angeles + Quality Experience / New York
Client: Tonal Category: Production Design
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + ICONOCLAST
Client: Nike Running Category: TV, VOD, & Online / 30 Seconds and Under - Single
Refugee Olympic Team
Agency: Wieden+Kennedy / Amsterdam + 100%
Client: Nike Category: Writing / Series
Paris Paralympics: 2024 Considering What
Agency: Biscuit Filmworks + Revolver + 4creative / London
Client: Channel 4 Category: Film & Video for Good
Stop Working Out in the Past
Agency: Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client: Tonal Category: TV, VOD, & Online / Over 90 Seconds - Single
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Craft / Art Direction
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Craft / Art Direction
Paris Paralympics: 2024 Considering What
Agency: Biscuit Filmworks + Revolver + 4creative / London
Client: Channel 4 Category: Cinematography / Single
Stop Working Out in the Past
Agency: Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client: Tonal Category: Film & Video
WINNING ISN’T FOR EVERYONE | AM I A BAD PERSON?
Agency: a52 / Los Angeles
Client: Nike Category: Visual Effects / Single
Obsession
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: Short Form Video / Single
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + Walker Music Company
Client: Nike Running Category: Use of Licensed Music
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client: Nike Running Category: Billboards & Transit / Series
Sport the Fight
Agency: Wieden+Kennedy / São Paulo + MugShot / São Paulo + Ideal Axicom / São Paulo + Kaus / São Paulo
Client: Nike Brazil Category: Commerce
Stop Working Out in the Past
Agency: Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client: Tonal Category: TV, VOD, & Online / 30 Seconds and Under - Single
Stop Working Out in the Past
Agency: Rock Paper Scissors / New York + Quality Experience / New York + Pulse Films / Los Angeles + Barking Owl / Los Angeles
Client: Tonal Category: Editing / Single
Awaken Your Madness
Agency: Wieden+Kennedy / London + Nike / Beaverton + Magna Studios / London + Trim Editing / London
Client: Nike Category: Editing / Single
Stop Working Out in the Past
Agency: Barking Owl + Quality Experience / New York + Pulse Films + Sound Lounge
Client: Tonal Category: Original Music / Score - Short Form
The Billboard Run
Agency: Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client: adidas Category: Technology as a Creative Tool
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Spatial Design / Experiential & Immersive
The Billboard Run
Agency: Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client: adidas Category: Innovation / Use of Media in Experiential & Immersive
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client: Nike Running Category: Integrated / Omnichannel Campaign
Refugee Olympic Team
Agency: Wieden+Kennedy / Amsterdam + 100%
Client: Nike Category: TV, VOD, & Online / Varying Length Series
The Billboard Run
Agency: Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client: adidas Category: Innovation / Use of Media in Health & Wellness
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Brand Installations
The Billboard Run
Agency: Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client: adidas Category: Experiential / In-person
Paris Paralympics: 2024 Considering What
Agency: Biscuit Filmworks + Revolver + 4creative / London
Client: Channel 4 Category: Direction / Single
Stop Working Out in the Past
Agency: Pulse Films / Los Angeles + Quality Experience / New York
Client: Tonal Category: Direction / Single
Awaken Your Madness
Agency: Wieden+Kennedy / London + Nike / Beaverton + Trim Editing / London + Magna Studios / London
Client: Nike Category: Direction / Single
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Craft / Art Direction
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Pulse Films / Los Angeles + Quality Experience / New York
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Cinematography / Single
Annual ID:
OS25_MI005G
Award:
2025 Print & Promotional Gold Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Craft / Photography
Annual ID:
OS25_PT006G
Award:
2025 Integrated / Omnichannel Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Winning Isn't for Everyone
Category:
Craft / Writing
Annual ID:
OS25_IG005G
Award:
2025 Out of Home Gold Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Craft / Photography
Annual ID:
OS25_OH010G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Winning Isn't for Everyone
Category:
Writing / Single
Annual ID:
OS25_MI002G
Award:
2025 Film & Video Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Winning Isn't for Everyone
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS25_FI001G
Award:
2025 Print & Promotional Silver Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Craft / Art Direction
Annual ID:
OS25_PT013S
Award:
2025 Out of Home Silver Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Posters / Series
Annual ID:
OS25_OH012S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Biscuit Filmworks + Revolver + 4creative / London
Client:
Channel 4
Title:
Paris Paralympics: 2024 Considering What
Category:
Editing / Single
Annual ID:
OS25_MI019S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Sound Design
Annual ID:
OS25_MS014S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Factory Studios / London + SIREN / London + 4creative / London + Work Editorial
Client:
Channel 4
Title:
Paralympics 2024 - Considering What?
Category:
Sound Design
Annual ID:
OS25_MS016S
Award:
2025 Out of Home Silver Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Craft / Art Direction
Annual ID:
OS25_OH020S
Award:
2025 Integrated / Omnichannel Silver Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Winning Isn't for Everyone
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG008S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Pulse Films / Los Angeles + Quality Experience / New York
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Production Design
Annual ID:
OS25_MI023S
Award:
2025 Film & Video Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + ICONOCLAST
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS25_FI021B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam + 100%
Client:
Nike
Title:
Refugee Olympic Team
Category:
Writing / Series
Annual ID:
OS25_MI037B
Award:
2025 Film & Video Bronze Pencil
Agency:
Biscuit Filmworks + Revolver + 4creative / London
Client:
Channel 4
Title:
Paris Paralympics: 2024 Considering What
Category:
Film & Video for Good
Annual ID:
OS25_FI038B
Award:
2025 Film & Video Bronze Pencil
Agency:
Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI028B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
When football ends, fútbol begins
Category:
Social Media
Annual ID:
OS25_BS021B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Newspaper / Series
Annual ID:
OS25_PT017B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client:
PARIS 2024 COJOP
Title:
Designing Paris 2024
Category:
Craft / Art Direction
Annual ID:
OS25_EX027B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client:
PARIS 2024 COJOP
Title:
Designing Paris 2024
Category:
Craft / Art Direction
Annual ID:
OS25_IG024B
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks + Revolver + 4creative / London
Client:
Channel 4
Title:
Paris Paralympics: 2024 Considering What
Category:
Cinematography / Single
Annual ID:
OS25_MI085M
Award:
2025 Health & Wellness Merit Award
Agency:
Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Film & Video
Annual ID:
OS25_HW047M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
a52 / Los Angeles
Client:
Nike
Title:
WINNING ISN’T FOR EVERYONE | AM I A BAD PERSON?
Category:
Visual Effects / Single
Annual ID:
OS25_MI101M
Award:
2025 Branded Entertainment Merit Award
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Obsession
Category:
Short Form Video / Single
Annual ID:
OS25_BE033M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + Walker Music Company
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
Use of Licensed Music
Annual ID:
OS25_MS031M
Award:
2025 Out of Home Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH057M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Wieden+Kennedy / São Paulo + MugShot / São Paulo + Ideal Axicom / São Paulo + Kaus / São Paulo
Client:
Nike Brazil
Title:
Sport the Fight
Category:
Commerce
Annual ID:
OS25_IG032M
Award:
2025 Film & Video Merit Award
Agency:
Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS25_FI046M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Rock Paper Scissors / New York + Quality Experience / New York + Pulse Films / Los Angeles + Barking Owl / Los Angeles
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Editing / Single
Annual ID:
OS25_MI078M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / London + Nike / Beaverton + Magna Studios / London + Trim Editing / London
Client:
Nike
Title:
Awaken Your Madness
Category:
Editing / Single
Annual ID:
OS25_MI082M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Barking Owl + Quality Experience / New York + Pulse Films + Sound Lounge
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Original Music / Score - Short Form
Annual ID:
OS25_MS039M
Award:
2025 Creative Use of Technology Merit Award
Agency:
Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client:
adidas
Title:
The Billboard Run
Category:
Technology as a Creative Tool
Annual ID:
OS25_CT024M
Award:
2025 Design Merit Award
Agency:
W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client:
PARIS 2024 COJOP
Title:
Designing Paris 2024
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS25_DE111M
Award:
2025 Creative Use of Data Merit Award
Agency:
Doner / Detroit
Client:
Saucony
Title:
The Marathumb Challenge
Category:
Real-Time Data
Annual ID:
OS25_CU029M
Award:
2025 Out of Home Merit Award
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
P.O.P. & In-Store / Series
Annual ID:
OS25_OH045M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client:
adidas
Title:
The Billboard Run
Category:
Innovation / Use of Media in Experiential & Immersive
Annual ID:
OS25_EX081M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Havas Middle East / Dubai
Client:
adidas
Title:
The Desert Runner
Category:
Craft / Art Direction
Annual ID:
OS25_EX075M
Award:
2025 Design Merit Award
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Craft / Photography
Annual ID:
OS25_DE140M
Award:
2025 Direct Marketing Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_DM078M
Award:
2025 Film & Video Merit Award
Agency:
Wieden+Kennedy / Amsterdam + 100%
Client:
Nike
Title:
Refugee Olympic Team
Category:
TV, VOD, & Online / Varying Length Series
Annual ID:
OS25_FI088M
Award:
2025 Health & Wellness Merit Award
Agency:
Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client:
adidas
Title:
The Billboard Run
Category:
Innovation / Use of Media in Health & Wellness
Annual ID:
OS25_HW081M
Award:
2025 Experiential & Immersive Merit Award
Agency:
W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client:
PARIS 2024 COJOP
Title:
Designing Paris 2024
Category:
Brand Installations
Annual ID:
OS25_EX046M
Award:
2025 Social Media Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
When football ends, fútbol begins
Category:
Social Post / Single
Annual ID:
OS25_SM034M
Award:
2025 Creative Use of Technology Merit Award
Agency:
Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client:
adidas
Title:
The Billboard Run
Category:
Experiential / In-person
Annual ID:
OS25_CT027M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks + Revolver + 4creative / London
Client:
Channel 4
Title:
Paris Paralympics: 2024 Considering What
Category:
Direction / Single
Annual ID:
OS25_MI050M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Pulse Films / Los Angeles + Quality Experience / New York
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Direction / Single
Annual ID:
OS25_MI055M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / London + Nike / Beaverton + Trim Editing / London + Magna Studios / London
Client:
Nike
Title:
Awaken Your Madness
Category:
Direction / Single
Annual ID:
OS25_MI069M
Award:
2025 Out of Home Merit Award
Agency:
W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client:
PARIS 2024 COJOP
Title:
Designing Paris 2024
Category:
Craft / Art Direction
Annual ID:
OS25_OH100M
